MyTV BI

15:43, 05/05/2020

MyTV BI

MyTV BI is a solution which provides assistance in analysis and decision-making for MyTV. By transforming raw data logs from the service system into useful insights, the MyTV BI system brings a general view towards the system performance as well as the efficiency of different business campaigns to serve the demand of reporting from different departments. It also helps analyzing customer behaviors for the development of appropriate marketing campaigns and provides the as much assistance as possible for the decision makers. That the MyTV BI system analyzes and processes data constantly helps creating a competitive advantage and increases business opportunities.

MyTV BI system can be accessed via an extensible and user-friendly web interface.Functionalities:

 

It features:

  • Data source gathering: gathers all raw data from MyTV system and stores it using a distributed platform called Hadoop
  • Data analysis: the analysis results of AI/ML algorithms are displayed on the Dashboard in different forms of graphs. Users can then easily see the overall statistics as well as details of sales performance (in terms of net sales, subscriptions and devices, etc.) on a national or regional scale.
  • Customer information extraction: extracted information includes basic data as well as historical usage habits and behaviors which were collected or mined.
  • Data reports exertion: provides multi-dimension reports to meet with the demand for reporting of users.
  • Campaign management: allows initiating, configuring as well as evaluating promotion campaigns
  • System configuration: configuring system parameters, task automation as well as system KPIs
  • Account management: allows administrators to create new accounts and control access of different user groups.