Established in the restructuring process of VNPT, VNPT-Media has now gone into stable operation and actively developed many content and value-added services.

Mastering core technologies

At the conference on reviewing VNPT’s restructuring process in the period of 2014-2015, VNPT’s Director General Pham Duc Long said: “Before the restructuring, all content services provided by VNPT were outsourced. Now, after one year of operation, VNPT-Media has actively developed numerous content and value-added services”.

VNPT-Media’s Director General Ngo Dien Hy: ”To be able to compete in domestic and international markets, the only way is to reform and develop new, high-quality services.” 

After the restructuring, value-added service (VAS) on mobile networks and other fixed-line infrastructure has developed stably. VNPT-Media has reorganized its VAS team and mastered core technologies for this service. For example, VNPT-Media has successfully developed service platforms such as multiscreen interactive television system based on IPTV technology.

In a recent meeting with VNPT-Media’s staff, Director General Ngo Dien Hy said: “In the near future, we will introduce new services based on 4G technology, develop high-quality broadband and livestreaming services. Since we can no longer offer our previous services, it is necessary to change our approaches and strategies. To be able to compete in domestic and international markets, the only way is to reform and develop new, high-quality services”.

Today, VNPT-Media is providing many outstanding services in the fields of VAS, media and television. The company has researched and developed the following services: Ringtunes, Chacha, Media, MobileTV, 2friends, Infoplus, Advance payment, MyHomework-Math Solver, Viettalk, CeeMe-Caleb Connect, etc. Other services include multimedia services (MobileTV, RingTunes, Chacha, Media, Eva Secret, VinaSport, etc.), SMS services (InfoPlus, IOD, Vlive, etc.), business-oriented services (SMS Marketing, Portal, etc.) and organization-oriented services (VCKM, VnEdu, etc.). Particularly, VnEdu is currently used by 2,6 million students in over 10,000 schools nationwide. 

Meeting customer demand

With the development of S.M.A.C (Social/ Mobility/ Analytic/ Cloud), 4G and Big data, etc., VAS 3.0 is the ultimate goal all network providers and VAS enterprises should strive for.

In preparation for the development trend of VAS 3.0, VNPT-Media has continuously invested in core systems such as Tapping Gateway, SDP, USSD Gateway, LBS, SMS Marketing, VNPT Payment, VNPT Ads, VMP, etc. Furthermore, understanding the integration of VAS services, VNPT-Media has researched and deployed the VAS Cloud system to connect and implement all VAS services on VinaPhone network as well as on other networks outside VNPT, said Mr. Nguyen Van Tan – Deputy Director General of VNPT-Media at The Conference “Development trends of VAS 3.0” on December 2nd.

Mr. Nguyen Van Tan – Deputy Director General of VNPT-Media at The Conference “Development trends of VAS 3.0” on December 2nd.

VNPT-Media’s VAS Cloud and Big Data will enable large businesses, retail providers and even individuals to easily implement and  provide VAS services. The two systems also offer multiple flexible business models, quick service deployment and diverse service segments such as digital services (Non-telco Services: OTT, education, health, enterprises, government, etc.), VNPT infrastructure –related services, non-VNPT infrastructure –related services (Telco Services: utilities, entertainment, infor search, businesses and other services).

VNPT-Media is planning its Strategy for service development in 2017. According to this strategy, content service will focus on three aspects, including Creativity, Quality and Customization.

VNPT-Media also sets an objective to develop Vietnam’s largest integrated ecosystem of various multimedia services based on the Internet and modern technologies; thus, enabling the company to introduce its products and services in international markets.

VNPT Media Corporation (VNPT - Media) was founded under Decision No. 89/QĐ-VNPT-HĐTV-TCCB dated May 8th, 2015 signed by the president of Vietnam Posts and Telecommunications Group. The corporation's establishment was based on the restructuring of VASC company, The Information and Public Relation Center, digital content and value-added service research & development agencies from VDC Company and VinaPhone.

VNPT-Media’s business fields cover researching, developing and providing television, media, VAS and IT services. The company has 4 affiliates, including: Television Service Development Company, Media Service Development Company, Value-added Service Development Company and Software Development Company, along with other functional boards and branches in the Center and South of Vietnam.