The power of content contributes to MyTV's impressive transformation
Despite of difficulties caused by the previous Covid-19 pandemic and the fiercely competitive environment in television services, in the first 8 months of this year MyTV still achieved impressive successes, continuing to maintain its position in television services, keeps at the Top 1 position in paying television in Vietnam, accounting for 27% of the market share nationwide.
In recent times, MyTV's workforce has been actively and diligently developing content with a clear orientation to create differences and highlights in service communication as well as testing a number of content business models. new. Unique content events in 2023 have created a colorful picture for MyTV service.
With the motto "Content is King", in recent times MyTV has continuously invested in content development to bring customers the highest quality and most attractive programs. MyTV owns unique content copyrights with many diverse and rich television channels.
Sports is considered a strength of MyTV with hot sports tournaments on VTV Cab, K+, and VTV channels being fully broadcast on MyTV. In addition, MyTV also owns the copyright to live stream top tournaments, which are highly competitive in the market.
Along with that, MyTV also brings a "party" of unique content to customers through broadcasting movies in parallel with foreign television, 4K movies and exclusive movies, including a series of theatrical movies, The most popular movie of the Galaxy Play movie franchise.
In addition to purchasing copyrights for attractive programs, MyTV also organizes the production of many attractive programs such as organizing live production of community sports events and tournaments; Live reporting and commentary from exclusive studios with the participation of leading sports experts such as Quang Huy, Quang Tung, Thanh Luong... MyTV also focuses on increasing production and live, exclusive broadcasting of music and entertainment shows while developing content to increase MyTV brand recognition on social network channels.
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In particular, MyTV officially launched a new interface, making a mark with strong innovation in the direction of friendliness, intelligence and personalization. The entire customer experience is analyzed and filtered by the system to predict needs, preferences, habits as well as content viewing trends, in order to provide the most suitable suggestions for each customer. This is the goal that any service aims to give customers the best experience when using the service.
The above improvement step is part of MyTV's efforts to always upgrade and develop the service to create new vitality and appearance for MyTV, helping the service become increasingly superior, modern, and meet the standards. peak of OTT television in the 4.0 technology period.
All of the above efforts, MyTV's workforce have been recognized through encouraging and proud production and business results, bringing MyTV television to the number 1 position in paying television services in Vietnam. This will be a solid launching pad for the next steps of development on MyTV's path forward.
