What preparations has MyTV made for the FIFA World Cup 2026?
The FIFA World Cup 2026 is not only the largest World Cup in history, with 48 teams and 104 matches. This World Cup on MyTV will feature a range of new features such as Sport Hub, Multi-View, and AI Highlights, aiming to deliver a vibrant and multi-experience World Cup season.
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Watch the World Cup on MyTV
The way viewers follow football has changed significantly in recent years. Besides live matches, viewers are increasingly interested in match data, schedules, standings, highlights, and other related content updated in real time.
To meet this demand, MyTV has developed Sport Hub – a dedicated area for sports enthusiasts. Simply by clicking the World Cup icon on the interface menu, users can access the complete schedule, standings, real-time match data, highlights, spectacular goals, and much more about the teams participating in the World Cup.
With Sport Hub, users can also simultaneously watch the match and match data on the same screen using the Multi-View feature. Team lineups and detailed statistics for both teams in the match are continuously updated.
Another highlight is MyTV AI Highlights – a solution that uses AI technology to automatically create highlight videos just minutes after a match ends. (Due to copyright terms, match videos are only released after the match has finished.)
Turning Ideas into Products
The features appearing in this year's World Cup are not the result of short-term changes. Many versions have been tested, adjusted, and perfected before being officially launched.
Specifically for AI Highlights, MyTV's engineering team conducted numerous tests to help the system automatically identify and create highlights from thousands of hours of sports data. The AI not only analyzes events in the match but also evaluates player movement, camera angle changes, match tempo, and commentator emotions to identify noteworthy moments.
Those efforts were recognized when the "MyTV AI for Content Production" solution won the Gold Cup at the Asia-Pacific Broadcasting Awards 2026. The award not only acknowledged the research and application capabilities of the MyTV team in AI, but also demonstrated that technologies developed in Vietnam can compete in the international arena of the television industry.
"The hardest thing isn't creating a new feature, but making the technology simple enough for customers to use from the first time," shared a member of the MyTV product development team.
Behind Sport Hub, Multi-View, and AI Highlights are not just new features, but also the product development capabilities and technological expertise of the MyTV team.
From researching user behavior, developing features, applying AI, to operating the system on a scale of millions of customers, every step is geared towards a common goal: providing users with a more convenient, seamless, and engaging sports viewing experience.
The Distinctive Value of MyTV for the 2026 World Cup
The FIFA World Cup 2026™ is an opportunity for customers to clearly experience the values that MyTV is investing in its products and technology.
Sport Hub is not only new features for this year's tournament, but also a testament to the product development capabilities, technological mastery, and innovative customer experience of the MyTV team.
These are also the distinctive values that businesses can showcase to customers during the 2026 World Cup – 104 matches and a summer of sports built on technology and user understanding.
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