VNPT CVM

With data on customer Internet behaviors, this solution can analyze, classify, evaluate as well as cluster customers into groups of specific labels such as customer income (high or low), customer interest towards competitor products, customer occupation and so on. When combined with existing data on telecommunication usage habits, it can give a broader perspective towards customer lifecycle and a better customer clustering for different campaigns such as:

• For new accounts: improve the branding loyalty by introducing appropriate products which suit their needs.
• For regular accounts: deploy campaigns to stimulate demand as well as give more information about services relating to their interest to increase ARPU
• For those with decreased usage or potential account termination: deploy campaigns which retain their interest or make them rejoin the network.
• It can deploy flexibly marketing campaigns and promotion programmes on services such as calls, SMS as well as Internet data based on the criteria and periodic business goals of VinaPhone